SEO, an acronym for “search engine optimization”. To describe it further, it is means the process of improving a site to increase its visibility the moment people search for products you offer over the internet (https://www.rankno1.co.uk/). Better visibility results in a better customer base because prospective buyers are transformed into long-term customers.
How it works
Different search engines like Bing and Google make use of bots to crawl all the pages. They move from one website to the other, gathering information about the different pages they find and put them in an index (https://www.rankno1.co.uk/seo/services/). You can look at the index as some gigantic library where there is a librarian who can help you find exactly what you are looking for at a particular time.
The next thing you need to understand is the algorithms. The main role of algorithms is to analyze the different pages in the index. It takes into consideration the hundreds of ranking factors to categorize the page orders.
The importance of SEO in marketing
SEO is a critical factor in digital marketing. The reason behind this is because there are billions of searches made every single day in search of more information about different products. The digital traffic for brands is driven by the number of searches it receives and this compliments the other marketing channels. Being ranked higher than your rival can have an impact on actual sales.
Under the constant evolution of SEO, search results have been modified to give users more direct answers and that keeps them glued to the site (https://www.rankno1.co.uk/seo/london). There are also factors like knowledge panels and rich results that can have an impact on visibility thus giving users some added information about the business selling the products.
In a nutshell, SEO is a key figure of a holistic marketing ecosystem. The moment you understand what your website users want, you can implement it and have a positive impact on the business.